Ned is my friend because he makes me laugh.
As I’m sure you can imagine, being a humor columnist, I am constantly working up a sweat. In fact, I can already feel perspiration forming. By the end of this paragraph, I will be a drippy, sweat-stained mess. Most people don’t know it can take hours to finish a column.
The reason has nothing to do with procrastination, writer’s block or even the ability to Google history of Star Wars universe; many of us humor columnists simply become too sweaty to operate our keyboards without sliding off and potentially endangering ourselves and others. Newsrooms everywhere understand this, which is why we are often placed in special cubicles that are refrigerated.
Or at the very least equipped with a drain pan.
Yet somehow, beverage companies continue to overlook us as potential thirst-quenching icons when developing trendy ad campaigns. Chances are, you’ll never see a commercial featuring a humor columnist at…
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